About Us

Scale is a strategic research consultancy that helps businesses make smarter marketing, product, and growth decisions through high-quality insights.

1,500+ projects and counting

Our researchers have delivered more than 1,500 projects to date. That experience shapes everything we do: from how we scope a study, to how we frame the insights, to how we translate findings into decisions you can act on.

Senior researchers on every project

Most agencies put juniors on the work and senior names on the proposal. We don't. Every project is led by an experienced researcher with a minimum of 15 years' experience, which is why we can deliver agency-quality research at a fraction of typical agency rates.

Client-side perspective

We've all sat in the client seat. We know what a useful report looks like: one that gets opened, referenced, and used to make insights led decisions.

Behavioural frameworks

Our expertise in behavioural economics has helped drive measurable behaviour change for our clients, with ~120 behavioural economics-led research projects delivered to date. Whether it's reshaping communications, redesigning user journeys, or rethinking pricing, we apply the principles that actually change how people decide.

Series A to Fortune 500

We've partnered with companies at every stage of the scale-up journey, from Series A Startups validating their first hypothesis to Fortune 500 brands optimising mature portfolios.

Holistic research capabilities

We offer a full spectrum of research services: Quantitative, Qualitative, CX, UX/Design, Employee Experience, Data Science & Analytics, and AI-led research. Whatever the question, we have the method to answer it.

Global reach, local nuance

We've conducted market research in 25+ countries and have the ability to survey audiences across 80+ countries worldwide. Operating at this scale means we understand both how to design research that travels and how to read the cultural cues that don't.