Enterprise
Comprehensive research for large organisations. Stay ahead and lead the category.
Enterprise research is a different discipline as the decision stakes are higher, the organisations are more complex, and the decisions ripple across 1000s of employees, millions of customers, and significant capital commitments. You don't need a research vendor, you need a research partner who can hold the complexity, navigate the politics, and deliver insights that translate into action across business units and geographies.
Scale Research works with enterprises on the strategic questions that shape brand, marketing, media, behavioural strategy, and customer-first transformation. We've delivered 1,500+ projects, conducted research in 25+ countries, and can survey audiences across 80+ countries worldwide. Many Fortune 500 companies trust us with both their high-profile work and their most sensitive internal questions.
Common questions we help mid market businesses answer:
How is our brand really perceived, and how does that compare to our competitors?
Which customer and non-customer segments represent the biggest growth opportunity?
Are our marketing campaigns and media investments actually driving ROI?
How do we apply behavioural science to lift conversion, retention and loyalty at scale?
What does our end-to-end customer experience look like, and where are we losing share?
How effective is our executive leadership, and how does our culture compare globally?
How do we drive the #customer-first thinking across 1000s of employees, across business units?
What will the category look like in three years, and how do we lead it rather than react to it?
Where we help
Behavioural, attitudinal, and needs-based segmentation that lets you prioritise high-value audiences, sharpen targeting, and inform decisions across product, pricing, and messaging. We segment both current customers, and customers of tomorrow (because that's where growth lives).
Customer and non-customer segmentation
Continuous monitoring of awareness, perception, and competitive positioning. We track the shifts in sentiment that precede the shifts in market share, so you can act before the trend becomes a problem.
Brand health tracking
Pre vs Post and/or Test vs Control Campaign evaluation across recall, message clarity, brand impact, and conversion. We measure what your campaigns actually deliver, not what Brand Lift data suggests.
Advertising and campaign effectiveness
How do customers discover, evaluate, and buy your products? We map the decision journey across channels and identify the moments where you win or lose the sale.
Shopper and path-to-purchase insights
Price elasticity, promotional response, and consumer reaction to discounts and incentives. We help you optimise pricing strategies and avoid the margin erosion of over-promotion.
Pricing and promotional impact analysis
Test messaging, creative, and ad formats before they go live, so the campaigns that reach market are already optimised.
Campaign testing and pre-launch validation
Measure short-term and long-term impact across brand perception, recall, and conversion. We separate signal from noise in the post-campaign read.
Ad effectiveness and ROI analysis
Behavioural, attitudinal, and needs-based segmentation that lets you deliver tailored experiences instead of one-size-fits-all. We help you prioritise the segments that drive the most lifetime value.
Social listening and sentiment analysis
Which channels are driving the highest impact? We analyse cross-channel performance and recommend reallocations that improve return on ad spend.
Multi-channel attribution and media mix modelling
Demographic, psychographic, and behavioural data combined into actionable targeting strategies for the platforms you actually buy on.
Audience targeting and behavioural insights
How does your media performance compare? We can benchmark against direct competitors and category leaders so you know where you stand and where to push.
Competitor benchmarking
How do you structure choices to guide customers toward desired actions, without restricting their freedom to choose? How do social cues shape decisions, and how do you use them ethically and effectively?
Choice architecture and decision framing
Subtle interventions that shift behaviour at scale — from communications and forms to product onboarding and pricing pages.
Nudging strategies
What triggers repeat behaviour? We identify the cues, rewards, and habit loops that build long-term customer stickiness.
Habit formation and loyalty
Hands-on workshops and live testing environments that put leadership teams face-to-face with real customer behaviour. Hugely valuable for resetting strategic assumptions.
Customer immersions and experience labs
Dedicated panels and long-term communities that provide ongoing feedback on products, services, and strategy. The fastest way to operationalise customer-first thinking.
Customer councils and research communities
Setting up AI-powered personas and SegmentBots, AI driven Advt testing and Synthetic Customer panels. Still in its infancy, this is very valuable for testing scenarios in hard-to-reach segments, exploring strategic options at speed, and stress-testing assumptions pre research
Synthetic users and AI-driven research
Which messages and visuals drive engagement? We test copy, creative assets, and brand expressions to refine positioning before you commit budget.
Marketing message and creative testing
What we deliver
Enterprises typically work with us across the full breadth of these capabilities. We scope each engagement to the specific decision in front of you — not a fixed deliverable.
Market, Growth & GTM Strategy
New Market Entry & Expansion Strategy
Market Sizing (TAM, SAM, SOM) & Revenue Opportunity Modelling
User Segmentation
Competitive Benchmarking
Category & Macro Trend Analysis
Switching, Adoption & Scale-up Diagnostics
Buyer Motivations, Barriers & Trust Drivers
Media & Comms Effectiveness
Media Territory & Channel Evaluation
Pre-Ad & Creative Testing
Pre vs Post Campaign Effectiveness
Message, Offer & Proof-Point Testing
PR & Thought Leadership whitepapers
Behavioural Economics-Led Decisioning
Choice Architecture & Decision Framing
Habit Formation & Loyalty Loops
Onboarding, Retention & Exit Path Optimisation
CX & Voice of Customer
Customer Journey Mapping
Voice of Customer (VoC) Programs
CSAT, CES, NPS & Transactional Feedback
Product, Pricing & Innovation
Concept, Feature & Proposition Testing
Product, Pack & Line Extension Testing
TURF Analysis & Portfolio Optimisation
Price Sensitivity, Elasticity & Willingness-to-Pay
Product Innovation Labs & Co-Creation
Employee Research
Employee & Organisational Research
Engagement & Pulse Surveys
360° Employee & Leadership Evaluation
Board & Exec Performance Assessment
Remuneration, Wellness & DEI Research
Knowledge Management
Building Internal Knowledge Hubs
In-office Customer Immersions
Set up Customer Communities
UX, Design & Experience Research
User Experience (UX) Testing
End-to-End User Journey Mapping
Visual Design & Interface Research
Persona & Pen-Portrait Development
Why enterprise companies work with us?
Global reach, local depth. Research conducted in 25+ countries, survey capability across 80+. We design studies that travel and read the cultural cues that don't.
Senior researchers throughout. Every project is led by a researcher with 15+ years of experience and senior client-side credibility. We can hold a room with executive stakeholders and translate complexity into clarity.
1,500+ projects, two decades of experience. Trusted by names inglobal brands.
Holistic capability under one roof. Quantitative, qualitative, CX, UX/design, employee experience, data science and analytics, and AI-led research — delivered by a single team that owns the insight from question to recommendation.
Research packages from $8,000. Senior-led enterprise research, transparent pricing, no agency overhead.