“Scale Research helped us unlock key insights in a structured narrative that is clearly actionable. We've been able to tell a more comprehensive story about our users, category and market more broadly and the output of the research is critical in driving our 2025 strategy across operations, marketing, pricing and more.... Scale Research's Insights Playbook has become a reference guide for validating and approaching our marketing with confidence”

— Simon Scarf, CCO of Updoc

Updoc is a key healthcare provider with 1 million users in Australia

“Sonny is hard working, dedicated and insightful who quickly adapted to the vast scope of insight requests from our large sales team. Sonny's ability to lead major projects, manage and delegate ongoing requests and develop strong internal and external relationships was excellent. Sonny's follow up and commitment to all projects undertaken was exemplary.”

— Executive Director, oOh!Media

oOh!media is Australia’s #1 out of home media business

“Sonny is incredibly proactive and a role model for 'own it'. He listens to the business need and responds - often exceeding expectations in terms of timing and quality. The leadership of the Segmentation project, the visibility and leadership across the broader business has been excellent. I really enjoy working with you Sonny - you make a massive difference to the business! You are a trusted advisor.”

— Senior Leader, Global Financial Services company

“Scale Research demonstrated exceptional expertise in evaluating executive leadership effectiveness, employee engagement, and cultural dynamics on a global scale. Their in-depth, data-driven insights have been instrumental in driving strategic change at Cover Genius. By analysing complex leadership structures and organisational culture across diverse markets, they effectively identify key strengths, opportunities for growth, and impactful DEI initiatives. Their ability to translate research into actionable recommendations enhances executive decision-making and fosters a more engaged, high-performing workforce worldwide. They delivered high-quality, research-backed strategies that elevate the employee experience and support organisational success across international teams and regions.”

— Anna Buber, CEO of Growthacks

“Sonny has been a tremendous help to Sky driving our customer and brand research programmes which have included working with our on-screen graphics and logo delivery, specific programme research across radio and TV and presenter tracking and feedback. Most importantly, Sonny has the unique ability of simplifying the complex and communicating this clearly. And he's a top bloke too!”

— Brad Higgins, Executive Director, Sky Racing

Sky Racing is the World’s #1 Horse racing channel, broadcasting 93,000 races annually with a $6Bn capitalisation.

“Sonny has been a tremendous help to Sky driving our customer and brand research programmes which have included working with our on-screen graphics and logo delivery, specific programme research across radio and TV and presenter tracking and feedback. Most importantly, Sonny has the unique ability of simplifying the complex and communicating this clearly. And he's a top bloke too!”

— Justin Vells, GM, Marketing, NRL

NRL is Australia’s #1 sport with $575 million in capitalisation.