Harness the power of human behaviour to drive impact

Consumers don’t always make rational decisions - emotions, cognitive biases, and social influences shape their choices. Understanding why people behave the way they do is key to crafting effective marketing strategies, pricing models, and user experiences.

At Scale Research, we apply Behavioural Economics (BE) principles to help businesses influence customer actions, enhance decision-making frameworks, and drive measurable impact and our employees have proudly done 100+ studies using these principles. We help answer critical behavioural questions:

• Choice Architecture & Decision Framing - How to design and structure choices to guide consumers toward desired actions?

• Nudging strategies - How can you influence customer behavior without restricting choice? 

• Pricing & Value Perception testing - How do customers perceive value, and what influences their willingness to pay? We optimise pricing structures using psychological pricing techniques, anchoring to enhance perceived affordability 

• Habit Formation & Loyalty research - We love doing these studies to understand what drives repeat purchases? We identify triggers, rewards, and habit loops that encourage customer stickiness and loyalty

• Loss Aversion & Risk perception analysis - How do consumers respond to potential gains vs. losses? We leverage loss aversion, scarcity tactics, and FOMO effects to maximise urgency

• Social Proof & Trust building - We help you understand how you can influence decision-making through social cues?

By applying principles from behavioural science, we help you refine your communication strategies, improve customer interactions, and enhance overall business performance. Till date we’ve improved onboarding communications, app onboarding flows, improved Customer Support tickets, Website Arrears or Retention webpages and much more… 

At Scale, we combine psychological insights, experimental research, and real-world testing to help businesses improve conversion rates by applying behavioral nudges, Enhance customer retention by reinforcing habit loops and Optimise pricing and messaging for maximum impact.

📩Speak with our team today and take the guesswork out of your communications.