Expand with confidence – Innovate, Validate, and Optimise

Scaling a business isn’t just about growth - it’s about offering a product that meets increasing customer demands, stays ahead of competitors, and maximises revenue. Without research-driven insights, scale-ups risk investing in the wrong innovations, mispricing products, or overlooking market shifts.

At Scale Research, we help scale-ups make data-driven product decisions to ensure their roadmap aligns with market needs and long-term growth strategies.

• Idea Screening & Innovation Testing - Filter 10–20 new ideas with the ones that have the highest potential? We test and rank concepts to identify winning innovations before significant investment

• Concept & Product Testing - Will your new product or feature resonate with the market? We validate concepts before full-scale production, ensuring demand and differentiation

• Feature Optimisation - Which product enhancements will have the biggest impact on sales and customer satisfaction? We prioritize improvements areas based on real user feedback and market demand

• Pricing and sales forecasting - What’s the optimal price point for your product? We analyse customer willingness to pay, competitor pricing, and market trends using advanced pricing methodologies, including Van Westendorp’s Price Sensitivity Meter, Gabor-Granger Technique, Conjoint Analysis (evaluates trade-offs), Monadic & Sequential Pricing Tests and Revenue Optimisation modeling (test price scenarios on acquisition and retention)

We use a mix of in-depth interviews, surveys, behavioral data, and real-world testing to provide a comprehensive understanding of your product’s market fit. Whether you're developing a new offering or iterating on an existing one, our insights help reduce uncertainty, improve product-market fit, and drive adoption.

With a research-driven approach, startups can avoid costly mistakes and launch with confidence—at a fraction of the cost of a large research agency.

Scale Research has invested in multiple startups through sweat equity, offering marketing, product, and UX/UI research support for the first three years in exchange for equity. This means you get expert research capabilities without upfront costs, allowing you to allocate resources where they matter most.

📩Speak with our team today and take the guesswork out of your scaleup’s success.