Design user experiences that drive engagement

In today’s fast-moving digital world, user experience (UX) and a platform’s user interface (UI) is a make-or-break factor for startups. Even the most innovative products can struggle if they aren’t intuitive, user-friendly, and engaging. A poor UX/UI can lead to frustration, drop-offs, and lost revenue, while a well-optimised experience boosts retention, satisfaction, and conversions.

At Scale Research, we help startups understand user behavior, eliminate friction points, and create seamless experiences that drive engagement. We help answer critical UX/UI questions like,

• Usability testing – Identifying barriers that prevent users from achieving their goals and improving navigation, layout, and interactions

• Customer journey mapping – Understanding what does the end-to-end user experience look like? We map user journeys across touchpoints to optimise workflows and enhance satisfaction

• Persona development – Who are your key users? We create data-driven customer personas to inform product design, marketing, and feature development.

Beyond these core areas, we also conduct eye-tracking studies, A/B testing, and Accessibility & Inclusive Design assessments to ensure your product is inclusive and easy to use for a wide audience. We use a mix of qualitative and quantitative UX research methodologies - from user interviews and field studies to behavioural economics and prototype testing. Whether you’re building a website, an app, or a digital platform, we help refine user flows and interactions to maximise engagement.

By placing users at the heart of the design process, you can Improve retention rates, Reduce customer support issues and Increase conversions and revenue.

Scale Research has invested in multiple startups through sweat equity, offering UX/UI, Product, and Market research support for the first three years in exchange for equity. This means you get expert research capabilities without upfront costs, allowing you to allocate resources where they matter most.

📩 Speak with our team today and take the guesswork out of your startup’s success.