Build products that customers actually want.

A brilliant idea alone isn’t enough to guarantee success - products must be built on a deep understanding of customer needs, market demand, and competitive positioning. Without research-driven insights, startups risk developing features no one needs, pricing products incorrectly, or launching solutions that fail to stand out.

At Scale Research, we help startups refine concepts, prioritise features, and help develop products that truly resonate with their target audience.

Our approaches include:

• Idea validation and concept testing - Before investing significant resources, we assess whether your idea/concept is appealing among core customers, is it differentiated enough and whether it meets a genuine market need

• Feature prioritisation - What functionalities provide the most value to users? What should be included in the MVP, and what can wait for future iterations?

• Customer Segmentation & Persona Development - Who are your key customer segments? How do their needs, pain points, and behaviors differ?

• Prototype Testing & Demand Forecasting - How do potential users interact with your product? What are the adoption barriers and friction points?

• Pricing and sales forecasting - What’s the optimal price point for your product? We analyse customer willingness to pay, competitor pricing, and market trends using advanced pricing methodologies, including Van Westendorp’s Price Sensitivity Meter, Gabor-Granger Technique, Conjoint Analysis (evaluates trade-offs), Monadic & Sequential Pricing Tests and Revenue Optimisation modeling (test price scenarios on acquii and retention)

We use a mix of in-depth interviews, surveys, behavioral data, and real-world testing to provide a comprehensive understanding of your product’s market fit. Whether you're developing a new offering or iterating on an existing one, our insights help reduce uncertainty, improve product-market fit, and drive adoption.

With a research-driven approach, startups can avoid costly mistakes and launch with confidence—at a fraction of the cost of a large research agency.

Scale Research has invested in multiple startups through sweat equity, offering marketing, product, and UX/UI research support for the first three years in exchange for equity. This means you get expert research capabilities without upfront costs, allowing you to allocate resources where they matter most.

📩 Speak with our team today and take the guesswork out of your startup’s success.