Customer Experience (CX) Research for Scaleups

Refine your customer experience for sustainable growth

As your business grows, so do customer expectations. A seamless, personalized experience is no longer a luxury—it’s a necessity. Inconsistent service, friction in user journeys, and unmet expectations can lead to churn, negative reviews, and lost revenue.

At Scale Research, we help scale-ups optimize every customer interaction, ensuring satisfaction, loyalty, and long-term success.

  • Voice of Customer (VoC) Programs - What do your customers really think? We capture real-time feedback through surveys, sentiment analysis, reviews, and in-depth interviews to identify emerging trends and areas for improvement.

  • Customer Journey Mapping - How do customers interact with your brand across different touchpoints? We identify pain points and opportunities to create a frictionless experience

  • Churn Analysis & Retention Strategies - Why are customers leaving? How can you keep them? We analyse churn drivers and develop proactive solutions to improve retention and brand loyalty

  • Service & Support Optimisation - Are your customer service channels efficient and responsive? We assess service quality, response times, and customer satisfaction to optimise support processes and enhance overall CX.

  • Customer Segmentation - How can you deliver tailored experiences? We segment customers based on behaviors, needs, and preferences to help you create highly personalised, loyalty-driving interactions

  • Net Promoter Score (NPS) & Customer Satisfaction (CSAT) or Customer Effort Score (CES) Measurement - How strong is your customer advocacy? We track key CX metrics such as NPS, CSAT, CES to measure satisfaction and predict long-term loyalty

We use a mix of quantitative, qualitative, behavioural economics, analytics data, and real-world testing to provide a comprehensive understanding of your Customer Support/CX program. Whether you're scaling up your Customer Support Cx team, our insights Optimise support channels for efficiency and satisfaction and Help reduce customer churn and increase customer lifetime value.

A great product is just the beginning - sustained growth comes from delivering a superior customer experience.

Scale Research has invested in multiple startups through sweat equity, offering marketing, product, and UX/UI research support for the first three years in exchange for equity. This means you get expert research capabilities without upfront costs, allowing you to allocate resources where they matter most.

📩Speak with our team today and take the guesswork out of your scaleup’s success.

Explore our research services