The Power of Product Testing in FMCG: Test market success before launch
Launching a new FMCG product without rigorous testing is a gamble.
Consumer preferences are influenced by taste, packaging, convenience, and pricing—making product testing research a crucial step in ensuring a successful launch. Through sensory testing, in-home usage tests (IHUTs), and rapid prototyping, brands can fine-tune their offerings before they hit the shelves.
Real-world examples of effective product testing:
✅ Nestlé’s KitKat Green Tea in Australia
Before officially launching, Nestlé conducted sensory testing to understand how Australian consumers would perceive the unique green tea flavour—a flavour that had already gained traction in Japan. The company used blind taste tests and preference mapping to ensure it resonated with local palates.
✅ Unilever’s Dove Body Wash Reformulation
Unilever tested a new Dove body wash formula using in-home usage tests (IHUTs) and focus groups to gauge its skin-feel, fragrance, and overall appeal. The research led to a formula with ¼ moisturising cream, a key selling point that boosted consumer loyalty.
✅ The Coca-Cola Company’s New Sugar-Free Variants
Coca-Cola frequently runs taste tests for new formulations. When launching Coca-Cola No Sugar, the company engaged consumers through blind tests, ensuring it closely matched the taste of the original Coke, while maintaining a lower-calorie profile.
Why FMCG Brands need robust Product testing?
🔹Reduces risk: Testing ensures that a product resonates with consumers before scaling production.
🔹Refines product attributes: Insights into taste, texture, and fragrance help brands perfect their offerings.
🔹Optimises marketing strategies: Consumer feedback informs packaging, positioning, and promotional messages.
At Scale Research, we help FMCG brands validate and refine products through rigorous testing methodologies. Whether it’s sensory testing, in-home trials, or AI-powered feedback analysis, we provide insights that drive winning product launches - let’s craft a research plan tailored to your brand’s success!
