Utilising Virtual Reality for Immersive Consumer Testing

Written By Sonny Sethi

Virtual reality (VR) is transforming how businesses test products, store layouts, and marketing strategies before they hit the market.

VR research allows consumers to experience and interact with products in a simulated setting, offering richer insights than traditional surveys.

For example, major retailers use VR to test store layouts, ensuring products are placed in the most visually appealing and accessible spots.

Similarly, automotive brands allow customers to take virtual test drives, gathering feedback before production.

By integrating VR into consumer research, businesses can gain more precise insights, reduce development costs, and create more engaging experiences.

At Scale Research, we use cutting-edge methodologies (when required) including VR research to help brands refine their strategies - reach out to test immersive, data-driven consumer experiences together.

Sonny Sethi

Scale Research was founded in 2022 by Sonny Sethi, a research veteran with over two decades of agency and client-side experience, having provided research support to brands like Uber, Uber Eats, Nestle, Kelloggs, BestBuy, Optus, Chevron as well as setting up research teams globally.

With a notable track record of 1500+ research projects, Sonny and his dedicated crew are on a mission to deliver actionable insights, data-driven strategies, and custom-tailored research solutions.

At Scale, we're proud to offer high-quality research studies at budget-friendly rates, without compromising on quality. We believe in delivering exceptional value for your investment, and bringing in senior specialists, as required.

We work across the world, with active clients in Australia, NZ, and the Americas.

https://www.scaleresearch.co
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