Thriving in tough times: Adapting to Australia's cost-of-living crisis

Rising living costs have reshaped consumer habits, encouraging businesses to rethink how they deliver value.

Companies like McDonald’s respond by focusing on affordability, using budget menus to retain customers during financially strained times.

Meanwhile, ALDI Australia continues to attract price-conscious shoppers through its "Good Different" strategy, offering high-quality products at consistently low prices without compromising on essentials.

These examples highlight how prioritising value through affordable products, bundles, or loyalty programmes allows businesses to build goodwill while safeguarding revenue. For small businesses, strategies like simplifying offerings and creating meaningful value connections with customers are crucial during economic uncertainties.

At Scale Research, we guide businesses to deliver value that customers prioritise. Partner with us to navigate challenging economic times with confidence!