Big Insights, Small Budget: Low-cost research methods for small businesses

Written By Sonny Sethi

For small businesses, researching customer preferences doesn’t have to be expensive.

Affordable tools like free online surveys and social media polls provide powerful ways to gather insights.

For instance, Airbnb initially tested its concept through informal customer conversations, saving costs while refining its platform into the major disruptor it is today.

Likewise, a family-owned Melbourne café creatively used Instagram polls to choose its next menu item, directly engaging customers and saving on expensive methods.

These examples show how innovative, low-cost strategies deliver impactful insights without straining budgets. From understanding preferences to tailoring marketing campaigns, small businesses can grow smarter with accessible tools.

At Scale Research, we simplify research for businesses of all sizes. Let us help you make informed decisions with cost-effective solutions!

Sonny Sethi

Scale Research was founded in 2022 by Sonny Sethi, a research veteran with over two decades of agency and client-side experience, having provided research support to brands like Uber, Uber Eats, Nestle, Kelloggs, BestBuy, Optus, Chevron as well as setting up research teams globally.

With a notable track record of 1500+ research projects, Sonny and his dedicated crew are on a mission to deliver actionable insights, data-driven strategies, and custom-tailored research solutions.

At Scale, we're proud to offer high-quality research studies at budget-friendly rates, without compromising on quality. We believe in delivering exceptional value for your investment, and bringing in senior specialists, as required.

We work across the world, with active clients in Australia, NZ, and the Americas.

https://www.scaleresearch.co
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