The Future is here: How AI is transforming consumer research

Written By Sonny Sethi

Artificial Intelligence (AI) is redefining consumer research, enabling businesses to analyse vast amounts of data efficiently and predict future trends.

Brands like Netflix use AI-powered algorithms to deliver personalised recommendations that enhance customer satisfaction and boost retention.

In Australia, companies like Catch.com.au are leveraging AI to analyse buying patterns, tailoring marketing campaigns to their audience.

By integrating AI into feedback analysis, sentiment tracking, and market prediction, businesses, big or small, can access deeper insights while saving time and resources. This allows organisations to make data-driven decisions that strengthen customer relationships and drive growth.

At Scale Research, we help small businesses navigate the AI landscape, offering solutions to amplify research capabilities.

Sonny Sethi

Scale Research was founded in 2022 by Sonny Sethi, a research veteran with over two decades of agency and client-side experience, having provided research support to brands like Uber, Uber Eats, Nestle, Kelloggs, BestBuy, Optus, Chevron as well as setting up research teams globally.

With a notable track record of 1500+ research projects, Sonny and his dedicated crew are on a mission to deliver actionable insights, data-driven strategies, and custom-tailored research solutions.

At Scale, we're proud to offer high-quality research studies at budget-friendly rates, without compromising on quality. We believe in delivering exceptional value for your investment, and bringing in senior specialists, as required.

We work across the world, with active clients in Australia, NZ, and the Americas.

https://www.scaleresearch.co
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