The Rise of Voice Search and Its Implications for Market Research

Written By Sonny Sethi

With the rise of voice assistants like Alexa and Google Assistant, consumer search behaviour is evolving.

Businesses must adapt their research and marketing strategies to align with voice-driven interactions.

For example, food delivery platforms optimise for voice search by ensuring menus and pricing are easily accessible through smart assistants. Meanwhile, e-commerce brands are shifting to conversational AI to assist shoppers.

Understanding voice search trends helps businesses refine their SEO, product descriptions, and digital presence, ensuring they remain visible in a voice-first world.

At Scale Research, we help businesses stay ahead of digital trends like voice search - let’s ensure your brand remains discoverable in this evolving landscape!

Sonny Sethi

Scale Research was founded in 2022 by Sonny Sethi, a research veteran with over two decades of agency and client-side experience, having provided research support to brands like Uber, Uber Eats, Nestle, Kelloggs, BestBuy, Optus, Chevron as well as setting up research teams globally.

With a notable track record of 1500+ research projects, Sonny and his dedicated crew are on a mission to deliver actionable insights, data-driven strategies, and custom-tailored research solutions.

At Scale, we're proud to offer high-quality research studies at budget-friendly rates, without compromising on quality. We believe in delivering exceptional value for your investment, and bringing in senior specialists, as required.

We work across the world, with active clients in Australia, NZ, and the Americas.

https://www.scaleresearch.co
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