The Influence of Micro-Moments on Consumer Purchase Decisions

Written By Sonny Sethi

In a digital-first world, consumers make quick, intent-driven decisions known as “micro-moments”.

These fleeting interactions - such as a last-minute product search or an impulse buy shape purchasing behaviour.

Travel brands optimise micro-moments by offering instant booking suggestions when users search for weekend getaways. Similarly, beauty brands use social media ads to capitalise on spontaneous purchase decisions.

By understanding and leveraging micro-moments, businesses can position themselves at the right place, at the right time, with the right message.

At Scale Research, we work with end-customers and identify and capitalise on micro-moments to drive engagement - let’s work with your fast-moving customers and understand the moments that matter!

Sonny Sethi

Scale Research was founded in 2022 by Sonny Sethi, a research veteran with over two decades of agency and client-side experience, having provided research support to brands like Uber, Uber Eats, Nestle, Kelloggs, BestBuy, Optus, Chevron as well as setting up research teams globally.

With a notable track record of 1500+ research projects, Sonny and his dedicated crew are on a mission to deliver actionable insights, data-driven strategies, and custom-tailored research solutions.

At Scale, we're proud to offer high-quality research studies at budget-friendly rates, without compromising on quality. We believe in delivering exceptional value for your investment, and bringing in senior specialists, as required.

We work across the world, with active clients in Australia, NZ, and the Americas.

https://www.scaleresearch.co
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