Market sizing for new ventures

When launching a new venture, understanding the market potential is key to making informed decisions.

Market sizing helps businesses estimate the demand for their product or service, allowing them to allocate resources more effectively and plan for sustainable growth.

Take Airbnb, for example. In the early stages, Airbnb used market sizing to understand the potential demand for short-term rental properties in different regions. This research helped them determine which cities to focus on, ensuring they maximised their resources for high-potential markets. This data-driven approach was a critical part of their rapid global expansion.

For new ventures, market sizing helps businesses assess the overall opportunity and avoid overcommitting to a market that may not be viable. This research also supports better financial planning by projecting potential revenues and identifying key customer segments. Small businesses can use tools like industry reports, Google Trends, and consumer surveys to gather insights on their target market’s size and growth potential.

At Scale Research, we specialise in market sizing to help your business assess opportunities and allocate resources effectively - this can be done in a quick and cost efficient manner.