2025 Consumer Trends: Insights to prepare your business for the future

Written By Sonny Sethi

Anticipating future trends allows businesses to stay ahead of the curve and remain competitive.

By aligning with 2025’s biggest consumer shifts like sustainability, hyper-personalisation, and transparent branding, companies can stand out in crowded markets.

Take Patagonia, whose commitment to repairing and reusing products has cemented its status as a sustainability leader.

Similarly, Australian skincare brand Go-To has captured hearts by embracing transparent messaging, eco-friendly practices, and premium natural ingredients. By adapting to these values, both brands show how aligning with evolving consumer preferences builds trust and loyalty.

To prepare for tomorrow, businesses should refine their offerings, adopt sustainable practices, and focus on customer-centric innovations.

At Scale Research, we speak to your customers and potential customers and decode what’s next, helping you strategise for the consumer of the future.

Sonny Sethi

Scale Research was founded in 2022 by Sonny Sethi, a research veteran with over two decades of agency and client-side experience, having provided research support to brands like Uber, Uber Eats, Nestle, Kelloggs, BestBuy, Optus, Chevron as well as setting up research teams globally.

With a notable track record of 1500+ research projects, Sonny and his dedicated crew are on a mission to deliver actionable insights, data-driven strategies, and custom-tailored research solutions.

At Scale, we're proud to offer high-quality research studies at budget-friendly rates, without compromising on quality. We believe in delivering exceptional value for your investment, and bringing in senior specialists, as required.

We work across the world, with active clients in Australia, NZ, and the Americas.

https://www.scaleresearch.co
Previous

Wellness over everything: Adapting to the increasing consumer focus on health
Next

Market sizing for new ventures