How can Startups leverage research & insights to Scale faster

With the level of competition today, startups need more than just a great idea to succeed - they need the right insights to scale efficiently and compete effectively. Consumer research provides a roadmap to making informed decisions that drive product development, marketing strategies, and overall growth.

By identifying target audience preferences early, startups can tailor their products and services to meet actual market needs.

Take Spotify, for example. In its early stages, the company used behavioral data to understand users' listening habits, leading to personalized playlists like Discover Weekly. This feature boosted user engagement and solidified Spotify’s position in the streaming industry.

Koala, an Australian mattress company, used consumer insights to disrupt the traditional bedding industry. Through online research and customer feedback, they identified that Australians wanted fast, hassle-free mattress delivery and a product that didn’t require showroom trials. Koala’s quick delivery model and 120-day trial period helped them grow rapidly in a highly competitive market.

Startups don’t need large budgets for effective research.

Partner with Scale Research, where even the smallest businesses can gain actionable insights that can help unlock growth.